Media For All (MEFA) has announced Manish Tiwari, Founder of Here&Now365, as the winner of the prestigious Hammer Award at the 2025 MEFA Awards in London. The Hammer Award recognises senior leaders from diverse backgrounds who have broken through systemic barriers and driven transformative progress in diversity, equity, and inclusion across the industry.
Manish’s career embodies the award’s core criteria: exceptional leadership, resilience, and a proven track record of implementing inclusive strategies that elevate both people and business performance. His work has set new standards for culturally aware marketing and continues to inspire emerging leaders from underrepresented communities.
On the occasion, Manish reflected on the significance of the honour, saying: “MEFA Hammer Award is a humbling reminder that the work I set out to do of connecting communities and breaking barriers, truly matters. For more than two decades, through my agency Here Now365, long before diversity, equity, and inclusion became a corporate imperative, we have championed these values as they are the foundation truly vibrant communities & draw on Great Britain’s centuries-old democratic traditions, whose enduring institutions continue to inspire the world.
I’m honoured that this commitment is being recognized today.
My journey is one of resilience, authenticity, and transformation, and it proves that diversity is not just a Force for Good but also great business.”- Manish Tiwari
Here&Now 365 also celebrated further recognition on the night, with the agency shortlisted in two categories for their Remitly campaign “No One Can Chai Like Chachi” — Creative Excellence and Inclusive Media Planning and Buying — underscoring the team’s creative and culturally insightful approach.
The ceremony also honoured outstanding achievements across multiple categories, including Rich Miles as Change-Maker of the Year, OMG Unite and OMD UK for Creative Excellence, Kiran Bance as DEI Champion, and several highly commended industry contributors.
This year’s MEFA Awards highlighted the importance of continued commitment to equity and inclusion at a time when many organisations have scaled back. Through leaders like Manish and this year’s winners, the awards showcased both the progress made and the work still driving the industry forward.
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